How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence--dr[...]

The new edition of the UK's best-selling book on personal branding shows readers how to discover their talents, values and purpose so they can build a powerful personal brand both online and offline.[...]

Based on the best-selling Calculus and Its Applications by Marv Bittinger, this new text is appropriate for a two-semester calculus course for life science majors. With four new chapters and two new co-authors, Calculus for the Life Sciences continues the Bittinger reputation as one of the most stud[...]

In today's fast-paced world, it's tough to find the time to read. But with Joosr guides, you can get the key insights from bestselling non-fiction titles in less than 20 minutes. Whether you want to gain knowledge on the go or find the books you'll love, Joosr's brief and accessible eBook summaries [...]